AddressTwo is a Small Business CRM that's Simple and Easy to Use.

Our Story: The birth of a Simple CRM

At AddressTwo, We Have a Story. It's the story of a Simple CRM that's easy-to-use... because it was built by users like you—small businesses!

Begin at the Beginning
It's important to begin the story at the beginning. 7 years before AddressTwo was dreamed up, creator Nick Carter began his career in direct sales with a company called Vector Marketing. Using the historic "three-by-five" or "one-card" system, Nick hit the phones weekly to set appointments and continue selling. Soon after, he grew into a corporate software sales role—and upgraded to a CRM program called Goldmine. Throughout Nick's sales career, he understood contacts were valuable, and efficiency was key.

An Entrepreneurial Venture
In 2005, Carter and Company, LLC was born—a marketing consulting firm. Though it began with just Nick, the business quickly grew to a successful full-service agency... until one project changed the business forever. A seemingly small part of a major rebranding project included email and direct mail. But fulfilling this deliverable revealed a fundamental problem: The client had no reliable database. They evaluated popular CRM systems—Salesforce.com, ACT, and even Goldmine. But what they wanted was something simple. Something easy to use. Something designed by an expert in sales and marketing.

"It's like I have my own custom CRM. I email Nick one day, the next day he's added a new feature or improved existing ones." -- Larry Kevin Adams, Professional Sales Coach

AddressTwo was released in beta in June 2008. By August, there were 10 users. By the winter, another 30 had joined in. Today, over 10,000 users around the world run their businesses with AddressTwo. Why is it so popular? Because the creator, Nick Carter, is a salesperson, not a software engineer. He is a marketing professional, not a programmer. And, so are the users. Which is why at AddressTwo, we listen to your ideas... and we deliver.



Unfunded - The Bootstrap Startup Success Manual

AddressTwo is proud to be an Unfunded startup.

In the startup community, funding is all the craze. But what if you could build a business from scratch? What if you didn't sell equity in the early stages? Could the business grow?

We did it. Can you?
Do you have what it takes to go Unfunded?

If you're bootstrapping your startup, Click Here.


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testimonials

AddressTwo is the best CRM system that I have used. More importantly Nick and his team have always been great. They are responsive, knowledgeable and have always been there to support me. I can without hesitation recommend AddressTwo!

I love AddressTwo! It is a simple, easy-to-implement CRM that is applicable for most small to medium sized businesses. It has served as the center of my business for communication, project management, and sales. I don't know what we would do without it.

I have used Addresstwo since near the beginning. It is simple and easy to use. It is very powerful and intuitive. However, you must put the time and effort in to learn how to use this great tool. Your database is perhaps your most valuable asset. A2 is a wonderful system to store that pot of gold. A2 pays for itself if you use it everyday. In fact, you are losing much more than it costs by NOT using it. Take care and take charge. mjt

Thank you for bringing the awesome and powerful tool of Address Two to Retirement Capital, Inc. = CRM for our sales force!

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