Lead Scoring. How engaged are they?
We can provide you with a simple tracking script to install invisibly on your website—similar to analytics scripts. Once installed, anytime a prospect reacts to your email marketing, we can know more than just their click. As they stay on your site, browsing around and viewing more information about your products or services, AddressTwo is measuring their level of engagement and updating their score in your CRM.
- Measure behavior down the entire click-stream.
- Customize point values and assign bonus points to "conversion pages" like pricing or checkout.
- View a report of your hottest leads at any given time right in your CRM.
- Know the realtime engagement score of any contact before you call them.
Want to try Lead Scoring with your free trial, let us know so that we can activate your account and send you the tracking script for your own website.